Xtravadance Brand Identity and All Marketing Pieces


Xtravadance was a new studio opening in Upstate SC in 2011 and needed a brand to represent its new fun identity. Xtravadance offers dance classes for all ages from 2-adults. They strive to fun, nurturing, exciting, and dynamic environment where dancers can learn and grow all styles of dance, from jazz, tap, ballet, clogging, hip hop, and modern. 

I've created a brand identity that represented the studio owner and their fun personality, as well as creating a logotype that could be easily branded on different types of media and direct mail pieces easily. I also wanted the brand to create a style that could be utilized and worn by all ages. 

To find out more about Xtravadance, visit them on Facebook